We started the project by conducting an in-depth market research into the sustainability and renewable energy market to gain a full understanding. With that our creative team was then able to create a logo with a vibrant color palette that reflects the brand’s commitment to innovation and sustainability.  We then developed the brand’s typography along with clear guidelines for language and tone with the aim to ensure a strong presence across all channels. This entire project was taken with an approach to highlight IRSC’s dedication to driving positive change in sustainable development.