For Nutella’s World Nutella Day campaign, we collaborated with influencers to celebrate the brand in a fun and engaging way. The campaign involved sending Nutella gift boxes to influencers, who captured the thrill of unboxing and shared their excitement with their audiences online. This not only highlighted the joy and excitement around Nutella but also helped create a personal connection with the brand. The unboxing videos generated excitement and sparked conversations among Nutella fans, making the celebration feel special and authentic.
The campaign successfully strengthened Nutella’s presence on social media, creating a memorable moment for both the brand and its followers