We developed a strong brand identity for Sullex that reflects their position as an innovator in the cold chain industry. Our design process included crafting a modern logo, selecting a unique color palette, and choosing a typography that aligns with their core values of quality and sustainability. This identity not only enhances brand recognition but also conveys Sullex’s commitment to preserving perishable products and reducing waste. The new brand identity serves as a foundation for all their marketing materials, reinforcing their presence in the market.