For Nutella’s influencer campaign, we launched two impactful initiatives: a special Ramadan campaign and chef-led recipe creations. During Ramadan, influencers shared creative ways to incorporate Nutella into festive dishes, connecting the brand to moments of family and tradition. Additionally, chefs created unique recipes with Nutella, showcasing the brand’s versatility in cooking and baking, and inspiring followers with delicious, easy-to-make dishes. The campaign successfully strengthened Nutella’s image as an essential and adaptable treat, perfect for any occasion.